High-Impact Market Entry
Delivered a market-appropriate platform that introduced the brand to an unfamiliar territory, resulting in a smooth digital onboarding process for thousands of new prospects.
Virgin Active
Virgin Active is a global icon in luxury wellness, operating 228 clubs across 9 countries. For their high-profile entry into the Qatari market, Techlab engineered a sophisticated digital gateway that mirrors the brand’s “Social Wellness” philosophy. We developed a platform that fuses world-class training and mindful recovery with a high-conversion digital journey, positioning Virgin Active as the premier destination for holistic health in Doha.
Project Screenshots
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What Problem Was Solved?
Localize a Global Powerhouse
Launch a bespoke digital presence for the Qatar branch that respects local cultural nuances while maintaining Virgin’s bold, international brand identity.
Simplify Complex Scheduling
Architect an intuitive navigation system to showcase a massive array of classes and real-time calendars without overwhelming the user.
Engineered a Unified Transactional Core
Seamlessly integrate high-performance booking and secure payment gateways to convert casual browsers into active members.
Our Process
steps we’ve taken:
01
Planning & Gap Analysis
02
Bilingual UI/UX Strategy (Arabic & English)
03
Custom Landing Page Development
04
Multi-Provider API Integration
05
Security Hardening
06
Deployment & Market Launch
Frictionless Conversion Architecture
Built a fully responsive site where visitors can explore club services, book guided tours, and finalize memberships through a streamlined, high-speed interface.
Unified Ecosystem Integration
Successfully synchronized multiple third-party providers for real-time class booking, recurring subscriptions, and payment processing, all managed through a flexible Headless CMS.
