Crowne Plaza
Crowne Plaza
UI/UX,Landing Pages,WordPress,Content Management,Emailer,CRM,KSA
Crowne Plaza is a well-known hotel brand within the InterContinental Hotels Group and operates several locations in Saudi Arabia under the Dur Hotels umbrella. These hotels are designed primarily for business travelers but also cater to leisure guests, offering a range of amenities to ensure a comfortable stay.
Project Screenshots
Project Screenshots
Showcasing UI in an Engaging Way
Results & Impact
How It Helped
The transformation was driven by a comprehensive digital marketing strategy that boosted campaign performance, improved user experience, and enhanced lead management through targeted design, content, and CRM optimizations.
Project
Overview
The Challenge
Despite being a trusted brand, Crowne Plaza faced challenges in digital marketing effectiveness, engagement, and lead management.
The Research
Diving into brand messaging, competitor strategies, and user behavior revealed key gaps in landing page design, email marketing, and CRM workflows.
The Solution
We implemented a full-scale digital marketing strategy combining landing page development, email campaign design, and CRM pipeline optimization to boost engagement and lead conversion.
The Challenge
What Problem Was Solved?
Underwhelming Landing Pages
Limited Email Marketing Presence
Disconnected CRM Pipelines
Our Process
the Steps
We've Taken
• Comprehensive Brand Research
• Landing Page & Emailer Design
• Content Management Integration
• CRM Pipeline Optimization
The Solution
How We Transformed it
We transformed Crowne Plaza’s digital presence by building a unified and engaging experience across landing pages, email campaigns, and CRM processes.
Targeted Design and Messaging
Developed captivating landing pages and emailers that aligned with Crowne Plaza’s brand identity and mission.
Enhanced User Experience
Streamlined the user journey across touchpoints, reducing friction and encouraging conversions.
CRM Pipeline Optimization
Refined CRM workflows to ensure effective lead nurturing and improved conversion rates.
Boosted Engagement
Created visually appealing, audience-focused assets that encouraged user interaction and repeat visits.
