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Makarem

Makarem

Makarem

Landing Pages,Sitecore,Content Management,Emailer,CRM,Website,KSA

Makarem is a prominent hotel brand under Dur Hospitality, serving both business and family travelers across Saudi Arabia. With properties located in key religious and urban destinations such as Ajyad, Mina, and Um Al Qura, Makarem offers tailored hospitality experiences, especially for guests visiting during Hajj and Umrah seasons.

Project Screenshots

Makarem’s digital upgrade focused on streamlining customer journeys and improving brand storytelling through optimized landing pages, well-crafted email campaigns, and advanced CRM integration, all while maintaining brand consistency across platforms.

Project Screenshots

Showcasing UI in an Engaging Way

Makarem’s digital upgrade focused on streamlining customer journeys and improving brand storytelling through optimized landing pages, well-crafted email campaigns, and advanced CRM integration, all while maintaining brand consistency across platforms.

Results & Impact

How It Helped

The project elevated Makarem’s digital presence by delivering a cohesive and conversion-focused marketing strategy. From enhanced landing page engagement to improved CRM workflows, the result was a user-centered, responsive experience that supported lead generation and guest satisfaction.

Project

Overview

The Challenge

Although Makarem is a trusted name in the hospitality sector, its digital touchpoints lacked the effectiveness needed to convert interest into bookings and nurture long-term guest relationships.

The Research

We conducted an in-depth analysis of the brand’s voice, audience expectations, and competitor strategies. This research uncovered significant opportunities to enhance landing page structure, email engagement, and CRM flow alignment.

The Solution

A full-scale redesign and optimization effort using ReachJS for the frontend, NodeJS for the backend, and Sanity for content management.

The Challenge

What Problem Was Solved?

Makarem’s digital presence did not fully support its hospitality offerings or meet user expectations at critical digital touchpoints:

Underperforming Landing Pages

The website lacked foundational SEO strategies, limiting its visibility on search engines.

Outdated Design & UI

The previous design didn’t reflect the premium, innovative services RAM offers.

No CRM or Marketing Integration

The absence of CRM pipelines meant missed opportunities in nurturing leads and running targeted campaigns.

Our Process

the Steps
We've Taken

• SEO Audit & Implementation Strategy

• UI/UX Redesign in Line with RAM’s Brand Identity

• Website Translation for Arabic Audience Reach

• Ongoing Website Hosting, Maintenance & Technical Support

The Solution

How We Transformed it

We delivered a comprehensive, high-performing digital platform tailored to the Saudi market and business needs of RAM International:

High-Performance Website Design

Crafted a sleek, responsive design that enhances user experience and reflects the company’s innovation and professionalism.

CRM Pipeline Integration

Introduced a CRM system tailored to manage and automate marketing campaigns, improving lead conversion rates.

Arabic Language Support

Translated and adapted the entire site for Arabic-speaking audiences to expand reach and engagement.

SEO-Driven Content Architecture

High-Performance Website Design